Review of Constant Contact Email Marketing

 

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Many small firms' overall marketing strategies include email marketing. Small businesses are looking for excellent email marketing software that is simple to use and has all of the capabilities they require to launch successful campaigns. Constant Contact exceeds expectations in every way. Constant Contact is a great choice for small businesses looking for a reliable, cost-effective email marketing service. Its two-service tiers are depending on the number of subscribers on your contact list, but either tier allows you to send limitless emails. The drag-and-drop email editor is excellent for organizations who want to create beautiful campaigns fast and effortlessly. Constant Contact also delivers extensive analytics and interfaces with a variety of marketing solutions.

Constant Contact Editor's Score: 9.5/10 9.4/10 Highlights Customizations, add-ons, and integrations score 9.6/10. 9.2/10 Usability Customer service: 9.9/10 9.3/10 Why

 Did We Pick Constant Contact as the Best Solution for Small Businesses?

Constant Contact was chosen as the best email marketing software for small businesses because it is simple to use and has all of the essential features, such as A/B testing, autoresponders, deliverability tools, and a drag-and-drop email editor.

All organizations require these features in their email marketing software. Constant Contact also offers email templates, list management, and comprehensive reporting and analytics. All of these benefits are available for a low monthly fee starting at $20.

Constant Contact: What We Like About It

It is a cost-effective email marketing solution that may fit within the budgets of many small enterprises.

It has all of the essential features that most small businesses seek in email marketing software.

The company provides outstanding customer service.

Constant Contact: What We Don't Like

There are no options that are free.

A/B testing is a restricted feature.

User-Friendliness

Small business owners that do their own marketing require tools that are simple to understand and utilize. With its excellent email editor, Constant Contact fits the bill. We liked how this tool searches your website for your logo, colors, and social media profiles automatically, making it simple to apply your branding to email campaigns. You can quickly personalize one of Constant Contact's thousands of templates using this information, which can be saved as "favorites" for future use. This feature was not available in all of the other email marketing platforms we looked at.

To help you construct your email lists, Constant Contact connects with a variety of programs, including Excel, Salesforce, and Outlook. We discovered that syncing your data from various programs to acquire contact info is simple, which can save you a lot of time. Constant Contact recently partnered with Vimeo to allow users to create, host, and manage video directly within the Constant Contact platform.

 

Many other services do not have this video option, which might bring a new dimension to your

 marketing efforts.

FYI FYI: To help you optimize your email marketing campaigns, Constant Contact interfaces with popular products like Salesforce, Outlook, Vimeo, and Excel.

Constant Contact's automation services are very simple to use for small organizations. You can set up your service to send emails automatically in response to specified customer behaviors, ensuring that you reach out to customers at the proper moment.

Constant Contact's most useful features for small businesses are listed below.

A/B Testing is a technique for comparing two options.

A/B split testing, which is a crucial feature of modern email marketing software, allows you to send two versions of the same campaign to various segments of your audience to see which one works better. When sending campaigns to two test contact groups, Constant Contact's A/B testing functionality allows you to change the subject lines. The better-performing subject line is immediately delivered to the remainder of your audience after the test time. When you're attempting to target your campaign and make sure it's hitting all of the correct notes, this tool can come in handy. Unfortunately, Constant Contact's A/B testing is limited to subject lines; you can't use it to evaluate other components of a message.

Autoresponders

The autoresponder tool in Constant Contact allows you to design a series of tailored, automatic emails that will be sent when particular trigger behaviors or dates occur. For example, welcome messages for new subscribers and birthday and anniversary emails for existing customers may be included in these emails.

Learn more about how email automation can help you provide better customer service.

Deliverability

Constant Contact has a 97 percent deliverability rate, and the company's website has a wealth of information on email best practices as well as terms that may cause your campaigns to end up in spam folders.

Email Editor with Drag-and-Drop

Constant Contact's email editor, according to our research, makes it simple to integrate your brand's colors, logo, and social network accounts by letting the program to clean your website. You can choose a template and alter it with the drag-and-drop tools once your branding is loaded into Constant Contact. A tutorial video will be shown to first-time users to help them use the email editor. 

Templates for Emails

Users of Constant Contact can choose from dozens of well-designed themes that are optimized for both desktop and mobile devices. We discovered dozens of templates covering a wide range of topics. Each template can be entirely customized to match your company's identity.

Users can choose from over 100 templates on the platform and personalize them.

Constant Contact is the source of this information.

Management of a List

Building an email list with Constant Contact is as simple as syncing the program with Outlook, Salesforce, or Excel. We like that you can categorize your imported contacts using categories like "previous client" or "prospect."  While list management is a basic function of email marketing software, Constant Contact simplifies the import process by deleting duplicates and unsubscribed contacts automatically. This feature isn't available in all email marketing software.

Constant Contact makes it simple to keep track of your subscriber count at all times.

See More Information For how To Start Email marketing

Constant Contact is the source of this information.

Analytics and Reporting

The number of people who received opened, and clicked through an email marketing campaign is only as good as the number of people who received, opened, and clicked through it. Constant Contact has robust reporting and analytics tools that show campaign results almost instantly after an email has been delivered. Open rates, click rates, the number of emails sent, bounces, successful deliveries, unsubscribes, spam reports, and did-not-opens are all available to view. You can also view which links were clicked, as well as social media stats and poll results. Furthermore, the reporting dashboard allows you to resend an email. Pricing The email marketing plans offered by Constant Contact start at $20 per month, which is a reasonable price for most small firms.

Constant Contact is the source of this information.

Email and Email Plus, Constant Contact's two email marketing programs, start at $20 and $45 per month, respectively. Most small firms' budgets can accommodate this low pricing. Both plans include all of the tools you'll need to develop professional email campaigns.

Each package comes with limitless emails, adjustable templates, contact management, and list-building capabilities, pop-up forms, tracking and reporting tools, an image library, and a mobile app. The price of each plan scales based on the total number of contacts on your list, with the lowest-priced plans having a maximum contact limit of 500.

If you have more than 10,000 subscribers, you'll need to upgrade to the $335 per month Email Plus plan, which can handle up to 50,000 users. For a tailored quotation, businesses with more than 50,000 subscribers should contact Constant Contact.

The distinction between Email and Email Plus is seen in the latter's advanced features. Email Plus includes dynamic sign-up forms, up to ten users' access, email automation, event marketing, online donations, surveys, coupons, and some one-on-one coaching.

Constant Contact allows you to pay month to month, but it also offers discounts if you pay for six months in advance (10 percent off) or 12 months in advance (12 percent off) (15 percent off). Nonprofits are eligible for additional reductions, as well as customized plans for franchises and associations.

Constant Contact does not have a free version, but it does provide a 60-day free trial, which is the longest of any email marketing service we studied. With a limit of 100 contacts, this free trial covers all of Constant Contact's features, including templates, images, an email editor, contact management, reporting, and live support.

Onboarding and implementation

To sign up for the 60-day free trial and begin using Constant Contact, simply submit your email address, phone number, and company information; no financial information is required. By picking the "Create an email" option after creating your account, you may instantly begin crafting your first email campaign.

Then you import your website's fonts, logo, brand colors, and social profiles. You can next select an email template, such as a newsletter or a product announcement, that best meets your needs. You're ready to start building your email list and sending your first message once you're satisfied with the email. From sign-up to sending, the complete procedure can take as little as 10 minutes. This is especially critical for small business owners that wear several hats and may not have hours upon hours to devote to email marketing efforts.

You have the option to enter your credit card information and sign up for one of Constant Contact's premium plans at the end of your trial period.

Customer Service

Constant Contact provides a wealth of materials to assist its customers to succeed with their email marketing campaigns. Although the platform's extensive knowledge base and videos are great for self-service, you can reach out to a Constant Contact representative via live chat or phone if you need one-on-one help. For user education, the company also offers free webinars and blog materials.

Constant Contact can be reached by phone from Monday to Saturday, with variable hours based on the department, or by live chat from Monday to Friday. When we contacted Constant Contact to test its support, we were greeted with a nice and knowledgeable individual who addressed all of our inquiries.

Limitations

One disadvantage is that, unlike many of its competitors, Constant Contact does not offer a free plan. While it offers a 60-day free trial, some small businesses with basic email marketing needs and limited contact lists may find that signing up for a free-for-ever account with MailChimp is a better option. another provider is more cost-effective.

Benchmark might be a better alternative if you need a free plan. More information can be found in our Benchmark review.

Constant Contact's A/B testing feature is confined to email subject lines, which is another disadvantage. Other email marketing tools allow you to test other features such as photos and layouts, providing you with a greater understanding of the performance of your email campaigns.

How Does Email Marketing Work and What Is It?

Email marketing is a powerful direct marketing method that allows companies to send tailored emails, contact customers directly, and increase brand engagement. The best email marketing tools let you generate aesthetically appealing emails, segment and build contact lists, and measure subscriber behavior to identify which campaigns are the most successful.

Methodology

We started by compiling a list of popular platforms based on online research to find the top email marketing services. We scrutinized each service's web reputation before reducing down our choices to a few contenders. We investigated each email marketing service's offerings, watched tutorials and how-to videos, tested the software (where available), and reviewed customer evaluations over the course of many weeks. We also looked at each service's cost and customer service. We evaluated the elements that would be most relevant to small businesses with limited email marketing expenditures when choosing our top email marketing service for small businesses.

Constant Contact Frequently Asked Questions What is the purpose of Constant Contact?

Constant Contact is a web-based marketing company best known for its email marketing software. The company's mission is to assist small businesses in establishing an online presence by developing a website, utilizing social media, and launching email campaigns.

What is the monthly cost of Constant Contact?

Constant Contact is available for $20 per month. Prices vary depending on the quantity of contacts a company has. There are additional discounts available for paying in advance.

Constant Contact can be used as a customer relationship management (CRM) tool.

Constant Contact is not a customer relationship management (CRM) solution. It can, however, be integrated with a CRM system to simplify tasks. Freshworks CRM may be an excellent alternative for you if you need a CRM system with built-in email marketing tools. More information on Freshworks CRM may be found in our review.

Conclusion

Constant Contact is a great option for...

Small and midsize enterprises seeking a cost-effective email marketing solution.

Businesses that want to try out an email marketing solution without risk. Businesses that desire to connect their email marketing to e-commerce or social media platforms.

Constant Contact is not recommended for...

Businesses having a large number of email contacts (over 50,000).

Companies that want to use templates that are highly customized.

Businesses seeking a plan that is absolutely free.